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PGA TOUR logo mark of success

By: Garry Smits
    To Glen Clen, the blue rectangle with the large red letters and the familiar white silhouette of a folfer at the top of a classic finish is money in the bank.
     "That logo is all about prestige," said the president of Burton Golf, which makes custom golf bags. "It represents the pinnacle of golf. As far as we're concerned, that brand is the leading brand in the industry."
     To Jolinda McGovern, the vice president of sales for Sun Mountain, an outwear manufacturer, the logo is as instantly associated with quality as another familiar symbol.
     "It's as widely recognized as the Swoosh," she said, referring to Nike's corporate logo.
     High praise in both cases. But Clen and McGovern are in business to make money, and business is better, they say, because of their association with the PGA TOUR's Retail Licensing program.
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